Studies show people are more receptive to direct mail marketing. The majority of buyers prefer direct mail over emails due to having something physical in their hands rather than something they see on a computer screen.
Consumers are more likely to read an entire letter delivered by mail rather than one delivered by email. Direct mail campaigns can be more detailed than those delivered by email. Since more and more companies are trying emails, fewer pieces of mail mean a higher chance that your direct mail piece will be read.
But it can be expensive if you don’t target the right audience properly, and use a great mailing house that will save you time and money. Direct mail requires more time, which means that responses won’t be immediate. Which is why you need to go with a reputable direct mail marketing company like Coupon ADventure. Call us at 818-988-SAVE and find out more.