Top Ten Benefits of Direct Mail Campaigns

Direct mail marketing campaigns today are often replaced with online ads and other technology-based solutions. But direct mail marketing is still one of the most effective forms of advertising giving you an easy and cost-effective way to maximize your advertising efforts.

1. Direct mail marketing is highly targeted.

Your direct mail marketing can be tailored for a specific audience so customers receive only the information that meets their needs.

2. Direct mail can be personalized.

In addition to getting relevant information to your customers, direct mail marketing can be personalized, making it more likely that customers will get your message and follow through with a purchase.

3. Mail is tangible.

Because direct mail marketing is delivered directly to customers’ hands, you are virtually guaranteed that your customer will see and read your message.

4. The format is familiar.

Everyone is familiar with the postal service, so while customers may be skeptical about email blasts or other marketing programs, they are still more receptive to direct mail marketing because it’s familiar.

5. Multiple formats make direct mail marketing versatile.

From postcards and brochures, to magazines and catalogs, the many formats for direct mail marketing makes it suitable for almost any need.

6. The results of direct mail marketing can be measured.

There’s no need for complex analytics to track the success of a direct mail marketing program. You only have to count the number of coupons your customers have redeemed.

7. Direct mail marketing campaigns are easy to create.

While it’s best to have a professional help you with your direct mail marketing pieces, there are many web-based direct mail programs that allow you to design your own pieces, import mailing lists, and have the pieces printed and sent.

8. Direct mail marketing is cost effective.

Just as the creation of your direct mail marketing campaign is affordable, mailing each campaign is also economical.

9. Direct mail supports your other marketing programs.

You can support your brand with direct mail marketing and other marketing programs. Building a marketing campaign that includes traditional approaches and new technology reaches customers and prospects who are familiar with more established marketing methods.

10. Direct mail marketing has a proven track record.

Because direct mail marketing has been around for a long time, lots of data exists to prove its effectiveness. Direct mail marketing campaigns provide reliable returns with reasonable cost.

Direct mail marketing still occupies a well-deserved role in a comprehensive marketing campaign. The flexibility and affordability of direct mail marketing makes it an excellent option for any company that wants to create an effective marketing program.